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.its flagship beverage probably the best beer in the world in a reel of famous adverts, the danish brewery has conceded that, actually, it probably isn't. But look, if you're into carling, i'm not here to judge… at the end of the day, it's still carlsberg. Carlsberg admitted that it is probably not the best beer in the world last month, inverting its famous tagline in outdoor ads and social media activity highlighting that it has prioritised quantity over quality.
The unusually direct approach is likely to earn respect from consumers who place a premium on authenticity.
They can legally say it, if just one person in the world thinks that it in fact is the best in the world. The very first carlsberg beers were brewed by carlsberg's founder established in 1847 by brewer j.c. Unlike the brits' embrace of change, the germans know what they like and. It somehow manages to taste stale when freshly opened.
